Increasing sales should be a retailer's primary advertising objective.
Indicate whether the statement is true or false
Question 2Jewelry stores are generally categorized as:
a. low-margin/high-turnover.
b. high-margin/low-turnover.
c. low-margin/low-turnover.
d. high-margin/high-turnover.
e. low-margin/moderate-turnover.
Question 3Every time different types of retail outlets sell the same lines of merchandise and compete for the same limited amount of consumer dollars available, intertype competition occurs.
Indicate whether the statement is true or false
Question 4Which of the following plays an important role for marketers deciding whether to add choice assistance to an online commerce site?
a. customer value
b. customer complexity
c. product price
d. product distribution
Question 5The _____ method of inventory record keeping allows for more inventory profits during inflationary periods.
a. revenue
b. retail
c. LIFO
d. FIFO
e. inflationary accounting
Question 6The first step in planning a retail advertising campaign is budgeting for the campaign.
Indicate whether the statement is true or false
Question 7An inventory turnover of 3.7 indicates that a retailer sells its inventory:
a. for 37 percent of cost times cost.
b. every 3.7 months.
c. 3.7 times a year.
d. about every four weeks.
e. about every four days.
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