As a retail executive you are presented with the following index of retail saturation (IRS) numbers. ...

As a retail executive you are presented with the following index of retail saturation (IRS) numbers. As such, which of the following would be the least attractive index of retail saturation number?
a. 43.17
b. 99.2
c. 71.77
d. 68.41
e. 25.31

Question 2

A retailer's long-term promotion objectives should:
a. focus on increasing patronage of existing customers.
b. attract new customers from the existing trade area.
c. increase customer satisfaction.
d. seek to create a positive store image.
e. always seek to bolster short-term results as well.

Question 3

_______(is) are statements of how the retailer plans to positively affect customers, employees, suppliers, and other stakeholders.
a. Dialogue
b. Co-productions
c. Target initiatives
d. Value propositions
e. Co-creations

Question 4

If post-purchase resentment is not identified and rectified by the retailer, it may produce a short-term negative image problem for the retailer, but never a long-term problem.

Indicate whether the statement is true or false

Question 5

The _____ (IRS) is the ratio of demand for a product divided by the available supply.
a. index of retail stores
b. index of retail sales
c. index of responsible selling
d. index of retail space
e. index of retail saturation

Question 6

Brynn's Bakery runs an advertisement touting the importance of diet and exercise. It also mentions how Brynn's uses the finest ingredients and offers many heart healthy choices. This is an example of _____ advertising.
a. promotional
b. institutional
c. positional
d. repetitive
e. positive

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As a retail executive you are presented with the following index of retail saturation (IRS) numbers. ...

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