_____ refers to American households that are made up of married couples, with each partner earning an income, and who do not have children.
a. Yuppies
b. Minks
c. Dinks
d. Mingles
e. Yawns
Question 2Omitting key facts during a sales presentation is considered a type of deceptive sales practice.
Indicate whether the statement is true or false
Question 3For some customer email inquiries, the best answer for a marketer is not to respond.
Indicate whether the statement is true or false
Question 4A portable CD player was originally priced at 79.95 and cost 39 is ultimately sold for 64.95 . What was the reduction percentage on the portable CD player?
a. 19 percent
b. 23 percent
c. 38 percent
d. 49 percent
e. 58 percent
Question 5A planogram is a graphic schematic which shows the precise location of every SKU on a shelf or other merchandise display.
Indicate whether the statement is true or false
Question 6When all three generations (parents, grandparents, and children) of a family are under the same roof, it is often referred to as a:
a. sandwich generational family.
b. nuclear family.
c. bigenerational family.
d. intentional community family.
e. grandfamily.
Question 7Bait-and-switch advertising is a form of a deceptive sales practice.
Indicate whether the statement is true or false
Question 8Companies generally do not distinguish between high-value and low-value customers when responding to routine email inquiries.
Indicate whether the statement is true or false
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