Retail experts are finding that it is difficult to sell to older Americans because this segment:
a. is shrinking as a percentage of the total population.
b. is skeptical and uninterested in shopping.
c. barely has enough money to support its current standard of living.
d. is too busy paying off mortgages and car loans.
e. is behaving just like its parents did 20 years before.
Question 2Horizontal price fixing violates Section 1 of the Clayton Act.
Indicate whether the statement is true or false
Question 3CPM refers to the lowest cost per thousand impressions.
Indicate whether the statement is true or false
Question 4A _____ pricing strategy involves the use of high everyday prices and low leader specials on featured items in a retailer's weekly ads.
a. flexible
b. leader
c. competitive
d. variable
e. high-low
Question 5Keeping content current is an important element of effective website design for retailers.
Indicate whether the statement is true or false
Question 6Which age group, by its very nature, is acquisition oriented?
a. Young children
b. Young adults
c. Middle-aged adults
d. Older adults
e. Adolescents
Quick Reply
