Your local bike shop offers a wide variety of bicycles at the following price levels: 99.99, 160.99, 320.95, 619.99, and 1039.99 . The bike shop is using a _____ pricing strategy.
a. variable
b. price lining
c. standard price mix
d. stream lining
e. flexible
Question 2If the retail store can be compared to a book, then the storefront, or store exterior, is like the:
a. title.
b. prologue.
c. chapters.
d. ending.
e. book cover.
Question 3_____ include(s) the activities the retailer performs that influence (1) the ease with which a potential customer can shop or learn about the store's offering, (2) the ease with which a transaction can be completed once the customer attempts to make a purchase, and (3) the customer's satisfaction with the purchase.
a. Customer services
b. Customer satisfaction
c. Segmentation analysis
d. Transaction verification
e. Posttransaction satisfaction
Question 4A tying agreement:
a. ties a retailer to multiple wholesalers.
b. is an agreement whereby a retailer forces a seller to offer only their strongest products or have all its products be excluded from the retailer's store.
c. ties one exclusive territory to the sale of one product.
d. requires that a retailer only buy merchandise from a certain group of suppliers.
e. exists when a seller with a strong product or service requires a buyer to purchase a weak product or service as a condition for buying the strong product or service.
Question 5So-called source and ___________ analysis can help marketers build audiences and better understand the competition.
a. domain
b. property
c. behavior
d. loss
Question 6What type of pricing policy increases both the efficiency and fairness in handling customer transactions especially where the selling activity is delegated to salespersons who have varying degrees of loyalty to the retailer?
a. Variable
b. Flexible
c. Price lining
d. One-price
e. Multiple-unit
Question 7_____ is the overall feeling or mood projected by a store through its aesthetic appeal to the human senses.
a. Feel
b. Ambience
c. Flavor
d. Sense
e. Decor
Question 8Customer satisfaction is important to retailers for the following reason:
a. Customer satisfaction is an integral part of the retailers mission statement and must be constantly assessed.
b. It costs the average retailer five times as much money to get a new customer into the store as it does to make a sale to current customers.
c. Customer satisfaction has a direct impact on customer segments.
d. Population, social and economic trends are crucial to a customers overall shopping experience.
e. Satisfied customers will positively affect market segmentation.
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