Survey quality can be affected by response rates, coverage, measurement errors and __________.
a. servers
b. sampling
c. intercepts
d. cost
Question 2A(n) _____ pricing policy is likely to occur when a retailer's sales staff offers the same products and quantities to different customers at different prices.
a. flexible
b. customary
c. one-price
d. leader
e. variable
Question 3Visual merchandising is:
a. the practice of making the most profitable merchandise the most visible.
b. the practice of making all the merchandise as visible as possible.
c. practiced by lower-end stores attempting to shake their cheap image.
d. the artistic display of merchandise and theatrical props to set the tone for the store.
e. intended to be highly shopable.
Question 4As a rule, most retailers do not try to serve all possible customer types. With one possible exception, retailers seek to segment the total market into smaller, more homogeneous segments. What type of retailer is this possible exception?
a. Discounters
b. Convenience stores
c. Supermarkets
d. High fashion apparel stores
e. Fast-food restaurants
Question 5Which of the following statements about one-way exclusive-dealing arrangements is true?
a. Truly one-way arrangements are illegal.
b. They occur when a supplier offers a retailer unshared distribution of merchandise if the retailer agrees to do something in return for the manufacturer.
c. These agreements violate the Clayton Act if they substantially lessen competition.
d. The retailer does not agree to do anything in particular for the supplier.
e. They violate the Clayton Act if they tend to create a monopoly.
Question 6Which of the following is an example of an intercept survey?
a. exit polling
b. email surveys
c. volunteer panels
d. pre-recruited panels
Question 7_____ pricing is used when differences in demand and cost force the retailer to change prices in a fairly predictable manner.
a. Unbundled
b. Uncustomary
c. Variable
d. Flexible
e. Leader
Question 8Which of the following is a good guideline to use when selecting fixtures for your store?
a. Large, metal, bulky fixtures will enhance sales while more delicate fixtures reduce sales potential.
b. When shopping for clothing, let the fixtures point out the sizes before they reveal the color of the items.
c. Design the store so that customers can view all the fixtures holding the merchandise by turning at a 90-degree angle from their normal path of travel.
d. Always use simple earth tones..
e. Match the fixture to the merchandise, not the merchandise to the fixture.
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