An advantage of using a private label is that some manufacturers will not sell a product to certain ...

An advantage of using a private label is that some manufacturers will not sell a product to certain retailers.
 
 Indicate whether the statement is true or false

Question 2

A customer-service and sales-enhancement audit can easily be performed by the retailer's own staff.
 
 Indicate whether the statement is true or false

Question 3

Goal statements should specify how a retailer intends to achieve a specific level of performance, as well as the time period allowed for achievement of the results.
 
 Indicate whether the statement is true or false

Question 4

Mutual trust occurs when both the retailer and its supplier have faith that each will be truthful and fair in their dealings with each other.
 
 Indicate whether the statement is true or false

Question 5

Producers should use a hybrid of direct and intermediary sales channels when the expected benefit of direct sales is high and the expected channel conflict is _____________.
 a. low
  b. high
  c. unchanged
  d. uncertain

Question 6

While many different vendor selection criteria are discussed in the text, a product's country of origin continues to lose importance as customers now think in terms of a global, rather than national, scale.
 
 Indicate whether the statement is true or false

Question 7

The use of suggestion selling always increases the customer's satisfaction with the retailer.
 
 Indicate whether the statement is true or false

Question 8

A retailer's goals and objectives should give precision and direction to the retailer's mission statement.
 
 Indicate whether the statement is true or false