It is common for wholesaler-sponsored voluntary groups to offer the retailer both store site and ...

It is common for wholesaler-sponsored voluntary groups to offer the retailer both store site and location analysis as well as assistance in designing the store layout.
 
 Indicate whether the statement is true or false

Question 2

Of the following techniques, which one do apparel retailers consider to be a necessity to help online shoppers acquire sufficient product information?
 a. zoom
  b. virtual models
  c. broadband
  d. reviews

Question 3

_____ occurs when customers or individuals disguised as customers steal merchandise from the retailer's store.
 a. Vendor collusion
  b. Vendor theft
  c. Shorting
  d. Employee theft
  e. Customer theft

Question 4

A retailer located downtown will likely offer different services than one located in a suburban shopping center, even if they sell the same merchandise.
 
 Indicate whether the statement is true or false

Question 5

Which of the following refers to a retailer's traffic strategy?
 a. Having the right merchandise, using the right layout and display, and having the right sales force
  b. Providing the appropriate level of service that the customers expect
  c. Getting shoppers and converting them into customers at the lowest operating cost possible
  d. Converting shoppers into customers by having them purchase merchandise
  e. Getting shoppers into the store

Question 6

There are three types of vertical marketing channels: corporate, contractual, and administered.
 
 Indicate whether the statement is true or false

Question 7

Consumer difficulty in ___________ a product online traditionally has accounted for as much as 40 percent of failed Internet buying attempts.
 a. purchasing
  b. delivering
  c. finding
  d. evaluating