By employing a vast array of virtual product research tools, companies can eliminate the risk of ...

By employing a vast array of virtual product research tools, companies can eliminate the risk of introducing a radically new invention.
 
 Indicate whether the statement is true or false

Question 2

Determine the buyer's BOM for March, using the percentage variation method, based on the following information: planned sales for March = 200,000; total spring sales = 600,000; spring months = 4; inventory turnover = 2.5.
 a. 150,000
  b. 240,000
  c. 260,000
  d. 280,000
  e. 600,000

Question 3

Customers who are confident in their ability to make decisions, and who are open to new ideas but want brevity, are characterized as:
 a. interrupters.
  b. decisive.
  c. sociable.
  d. defensive.
  e. impulsive.

Question 4

Leadership and decisiveness are unfavorable retail manager traits.
 
 Indicate whether the statement is true or false

Question 5

Vertical marketing channels are typically classified into the following three categories:
 a. contractual, administered, and corporate.
  b. cooperatives, owned, and voluntary.
  c. wholesaler-sponsored, retailer-sponsored, and franchised.
  d. vertical, horizontal, and interfaced.
  e. facilitating, primary, and conventional.

Question 6

Most online product research tools do not have to rely on the notion that individuals respond to a virtual setting much like do in real physical environment.
 
 Indicate whether the statement is true or false

Question 7

The _____ is NOT considered when calculating BOM stock using the basic stock method.
 a. number of months in the season
  b. total planned sales for the season
  c. number of weeks in the retailer's merchandising season
  d. estimated turnover rate for the season
  e. basic stock level needed