Internet sales are considered to be retail sales only if a customer purchases a physical product from the web site.
Indicate whether the statement is true or false
Question 2Retailers from large countries are often better suited to expand internationally than retailers from smaller countries.
Indicate whether the statement is true or false
Question 3Which of the following does the textbook identify as a key feature that facilitates discussions in online communities?
a. personality
b. continuity
c. creativity
d. anonymity
Question 4Gross margin is the difference between net sales and cost of goods sold or the amount available to cover operating expenses and produce a profit.
Indicate whether the statement is true or false
Question 5Advertising should be concentrated around times when people receive their payroll checks.
Indicate whether the statement is true or false
Question 6Retailing does not include telephone sales, catalog sales, and sales over the Internet.
Indicate whether the statement is true or false
Question 7Retailing in other countries exhibits greater diversity in its structure than retailing in the United States.
Indicate whether the statement is true or false
Question 8In early studies of the Internet, users who tested more likely to be lonely or depressed generally self-reported that they _____________ their online experience.
a. resented
b. enjoyed
c. rejected
d. hated
Question 9Cost of goods sold is the cost of merchandise that has been sold during the period.
Indicate whether the statement is true or false
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