While brand management focuses on market share, customer management emphasized which of the ...

While brand management focuses on market share, customer management emphasized which of the following?
a. digital innovations
b. mass appeal
c. consumer profitability
d. product placement

Question 2

One early version of networking technology was:
a. the electric typewriter
b. the electric telegraph
c. the assembly line
d. the gasoline engine

Question 3

General Purpose Technologies are characterized by each of the following EXCEPT:
a. innovation
b. improvement
c. pervasiveness
d. predictability

Question 4

A key factor in the success of keyword advertising is:
a. cost
b. appearance
c. relevance
d. speed

Question 5

Which of the following is NOT an example of an Internet marketing tool?
a. political website
b. online product launch
c. celebrity endorsement
d. email poll of Major League Baseball fans

Question 6

Sony's popular Tivo device and Apple's iPod are examples of which of the following?
a. information appliances
b. information downloads
c. information expenditures
d. information reducers

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While brand management focuses on market share, customer management emphasized which of the ...

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