Compare and contrast descriptive and causal research designs.
Question 2Compare and contrast depth interviews with focus groups.
Question 3A society's dominant values and attitudes are determined by its:
a. language c. history
b. religion d. economic status
Question 4In high-context cultures
a. business is conducted on e-mail or paper.
b. what is said is precisely what is meant.
c. business is typically done at arm's length.
d. trust is crucial and a handshake is as important and as reliable as a paper contract.
Question 5A fixed sample of respondents who are measured repeatedly over time with respect to the same variables is called a(n) ____________________ panel.
Fill in the blank(s) with correct word
Question 6One of the most difficult gestures to interpret between cultures is:
a. hand shakes c. smiling
b. head shakes d. kissing on the cheek
Question 7A test market in which the company sells the product through its normal distribution channels is called a(n) ____________________.
Fill in the blank(s) with correct word
Question 8A person visiting the Middle East should not:
a. speak first c. look a person in the eye
b. try to negotiate prices d. cross his or her legs
Question 9Group interaction is the key aspect that distinguishes ____________________ interviews from depth interviews.
Fill in the blank(s) with correct word
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