Compare and contrast descriptive and causal research designs.
Question 2An advertisement paid for by the Mississippi Department of Tourism is placed in Living Blues magazine. It invites blues aficionados to drive Highway 61 through the heart of the Mississippi Delta to discover the feeling of juke joints and cotton fields. This is an example of a public relations effort with the objective of
a. promoting goodwill.
b. promoting a brand or service.
c. lobbying.
d. none of these--it is not a public relations effort, it is advertising.
Question 3Online advertising maintains a relatively small but growing percentage of total advertising spending around the world.
Indicate whether the statement is true or false
Question 4Humor ____.
a. enhances the likelihood that the brand is perceived positively, but not the advertisement
b. can be used in the same way from one region of a country to another
c. offers an advantage over nonhumor at increasing persuasion
d. enhances source credibility
e. is more successfully used with established rather than new products
Question 5The three major considerations in test marketing are cost, time, and control.
a. True
b. False
Indicate whether the statement is true or false
Question 6One of the factors ushering in a new era for public relations is
a. our world is intensely commercial today, stories about marketing and consumer psychology
b. the consumer is increasingly in control in a brand obsessed world
c. consumers are spreading the word about brands in ways never before available, like the Internet and Blogs
d. all of these are factors fostering a new era in public relations
Question 7All Internet marketing tools work equally well for acquiring new customers.
Indicate whether the statement is true or false
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