Compare and contrast indirect exporting and direct exporting.
Question 2Willingness to engage in a goal-relevant activity is an outcome of motivation.
Indicate whether the statement is true or false
Question 3The tools the international marketer has available to form a total communications program for use in the targeted markets are referred to as the:
a. marketing mix.
b. campaign mix.
c. distribution mix.
d. promotional mix.
Question 4All of the following are points that should be considered before initiating a project except _____.
a. make sure the objectives and outcomes are championed by senior executive management
b. measure subjectively
c. place the program under the leadership of people with skill, credentials, and credibility
d. establish an effective governance process with a cross-functional team
e. break down the project into phased deliverables
Question 5Product variables affecting channel structure include all of the following except:
a. Availability of inputs/supplies.
b. Perishability.
c. Degree of standardization.
d. Newness.
e. Unit value.
Question 6Mitsui and Mitsubishi have set up a(n) _________________________ with Coca Cola in Japan which allows them to bottle all Coke products in their market.
Fill in the blank(s) with correct word
Question 7Weldine Inc is an online seller of second-hand electronics. On Black Friday, it sells its products at a discount of 80 percent. This is an example of _____.
A) advertising copy testing
B) misleading advertising
C) pretesting
D) perceptual mapping
E) white sales
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