Which of the following is a consumption controversy?
A) Shoplifting
B) Voluntary simplicity
C) Black markets
D) Obesity
E) Black markets
Question 2In fundamentalist Islamic countries, men's and women's business activities are segregated.
Indicate whether the statement is true or false
Question 3Which of the following is FALSE?
a. Experiments provide strong evidence of causal relationships because of the control they give investigators.
b. The variables being manipulated by a researcher in an experiment are referred to as independent variables.
c. A field experiment takes place when an investigator creates a situation with the desired conditions and then manipulates some variables while controlling others.
d. Both b and c are true.
e. a, b, and c are true.
Question 4To address the problem of young children confusing program and ad content, both the Federal Trade Commission and the Federal Communications Commission have recommended that:
A) ads promote unrealistic expectations about what products can do.
B) ads should be longer than programs.
C) television stations use a separator between the program and the ad.
D) television stations should not air ads within programs.
E) ads and programs do not contain any serious informational intent.
Question 5In Islamic countries, businesses are closed on Saturdays, the holy day of Islam.
Indicate whether the statement is true or false
Question 6Which of the following statements about cross-sectional analysis is FALSE?
a. A cross-sectional study involves drawing a sample of elements from the population of interest.
b. A quota sample can be used with a cross-sectional design.
c. Cross-sectional studies provide a snapshot of the variables of interest at a single point in time.
d. The sample of elements is typically selected to be representative of some known population.
e. All of the above statements about cross-sectional analysis are true.
Question 7Which of the following happens when children are exposed to advertisements?
A) Exposure to ads often prompts children to step up requests to parents about buying products.
B) Youngsters, particularly those under seven years, are able to distinguish between an ad and a TV program.
C) Ads teach children to become less materialistic.
D) Children accurately understand that the purpose of an ad is to sell them something.
E) Exposure to ads helps children in understanding the persuasive intent better than the informational intent.
Question 8Of the world's dominant religions, Buddhism has had the most negative impact on marketing.
Indicate whether the statement is true or false
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