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Disney6 Disney6
wrote...
6 years ago
_____ is Internet-based, and users share software and other information that is provided to computers and mobile devices on demand.
 a. ERP
 b. EDI
 c. Cloud computing
 d. A value-added network
  e. None of the above.

Question 2

Which of the following is a technique used by members of the World Trade Organization to restrict trade to bypass traditional barriers to trade not permitted by the WTO?
 a. Tariffs
  b. Delays in granting licenses
  c. Preferential treatment for local contractors
  d. Cumbersome procedures for import paper-work processing

Question 3

Why did French consumers recently vandalize McDonald's restaurants?
 a. Several consumers died from eating contaminated beef at McDonald's.
  b. McDonald's failed to translate its Big Mac, and the resulting name was offensive.
  c. McDonald's was targeted as a symbol of U.S. globalization.
  d. McDonald's, in an advocacy advertisement, took an unpopular stance regarding hormone-fed beef.

Question 4

Attribution theory describes:
 A) how individuals find explanations for events.
  B) marketing strategies for consumers with low motivation.
  C) how cognitive dissonance occurs.
  D) the relationship between attitudes and behavior.
  E) how brand loyalty occurs.

Question 5

_____ refers to the process of downloading all data buckets into the main system on a regularly scheduled basis.
 a. DRP
 b. Batch updating
 c. DSS
 d. Real-time updating
 e. None of the above.

Question 6

The FIRST step to minimizing the impact of the self-reference criterion is:
 a. training the employee to be sensitive to the local culture
  b. selecting appropriate personnel for international assignments
  c. developing a repatriation plan
  d. limit the expatriate's exposure to own-country nationals.

Question 7

Which of the following are NOT examples of international publicity?
 a. Print articles
  b. Word-of-mouth communication
  c. Broadcast messages
  d. All of the above are examples of international publicity

Question 8

When performance is _____, it is based on the actual performance, which is fairly constant across consumers.
 A) subjective
  B) individualized
  C) universal
  D) personified
  E) objective

Question 9

A _____ is a process in which all data files that include a specific address are automatically updated within the system.
 a. Batch updating
 b. MRP
 c. Real-time updating
  d. Data bucket
 e. EDI system

Question 10

When doing business in Latin America, a good marketing manager knows that:
 a. it is crucial to show up early to a business meeting.
  b. you don't have to read between the lines in the Latin American culture.
  c. it is important to avoid alcohol and pork consumption.
  d. it is important to interact with your client in a social setting before getting to business.
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Replies
wrote...
6 years ago
Answer to #1

c

Answer to #2

A
One of the WTO's purposes (along with GATT) is to reduce tariffs. For this reason members use non-tariff barriers. Thus, tariffs are not a common restriction among WTO members.

Answer to #3

C
In response to Europe's decision to ban hormone-treated beef, the U.S government imposed high import tariffs on French Roquefort cheese, Dijon mustard, and foie gras. The French retaliated by vandalizing McDonald's restaurants. In their eyes, the company was a symbol of U.S. globalization.

Answer to #4

A

Answer to #5

b

Answer to #6

B
Training the employee should occur after selecting the appropriate person for the job. Repatriation is not directly related to the self-reference criterion. Limiting the expatriate's exposure to his or her own-country nationals is not advised.

Answer to #7

D
International publicity includes print articles, broadcast messages, or word-of-mouth communication about the company and/or its products in international markets; the message may be either positive or negative.

Answer to #8

E

Answer to #9

c

Answer to #10

D
Of the choices, only option D is discussed in chapter 1 . Latin America is a polychronic and high context culture. This causes meetings to have irregular starting times so it is rare to start a meeting on time and in social settings it is even considered rude to show up on time. The high context forces individuals to understand the context behind what is being said. Finally, the pork & alcohol restriction occurs in Muslim countries. It is not common in Latin American countries.
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