_____ is Internet-based, and users share software and other information that is provided to computers and mobile devices on demand.
a. ERP
b. EDI
c. Cloud computing
d. A value-added network
e. None of the above.
Question 2Which of the following is a technique used by members of the World Trade Organization to restrict trade to bypass traditional barriers to trade not permitted by the WTO?
a. Tariffs
b. Delays in granting licenses
c. Preferential treatment for local contractors
d. Cumbersome procedures for import paper-work processing
Question 3Why did French consumers recently vandalize McDonald's restaurants?
a. Several consumers died from eating contaminated beef at McDonald's.
b. McDonald's failed to translate its Big Mac, and the resulting name was offensive.
c. McDonald's was targeted as a symbol of U.S. globalization.
d. McDonald's, in an advocacy advertisement, took an unpopular stance regarding hormone-fed beef.
Question 4Attribution theory describes:
A) how individuals find explanations for events.
B) marketing strategies for consumers with low motivation.
C) how cognitive dissonance occurs.
D) the relationship between attitudes and behavior.
E) how brand loyalty occurs.
Question 5_____ refers to the process of downloading all data buckets into the main system on a regularly scheduled basis.
a. DRP
b. Batch updating
c. DSS
d. Real-time updating
e. None of the above.
Question 6The FIRST step to minimizing the impact of the self-reference criterion is:
a. training the employee to be sensitive to the local culture
b. selecting appropriate personnel for international assignments
c. developing a repatriation plan
d. limit the expatriate's exposure to own-country nationals.
Question 7Which of the following are NOT examples of international publicity?
a. Print articles
b. Word-of-mouth communication
c. Broadcast messages
d. All of the above are examples of international publicity
Question 8When performance is _____, it is based on the actual performance, which is fairly constant across consumers.
A) subjective
B) individualized
C) universal
D) personified
E) objective
Question 9A _____ is a process in which all data files that include a specific address are automatically updated within the system.
a. Batch updating
b. MRP
c. Real-time updating
d. Data bucket
e. EDI system
Question 10When doing business in Latin America, a good marketing manager knows that:
a. it is crucial to show up early to a business meeting.
b. you don't have to read between the lines in the Latin American culture.
c. it is important to avoid alcohol and pork consumption.
d. it is important to interact with your client in a social setting before getting to business.