In France, McDonald's is viewed as a symbol of French pride and the entrepreneurial spirit. ...

In France, McDonald's is viewed as a symbol of French pride and the entrepreneurial spirit.
 
 Indicate whether the statement is true or false

Question 2

Consumers disposing of a possession of high value are likely to throw it away rather than to sell it or to give it to someone special.
 
 Indicate whether the statement is true or false

Question 3

The goal of spend analysis is to determine what goods and services are purchased, what suppliers they are purchased from, and where the demand for the items originates in the organization.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Competition can be both a driver of internationalization and a barrier to new entrants in a market.
 
 Indicate whether the statement is true or false

Question 5

Print advertising and broadcast advertising are examples of publicity.
 
 Indicate whether the statement is true or false

Question 6

Market share turns out to be a strong positive predictor of a company's future customer satisfaction, because consumers prefer many choices in the marketplace.
 
 Indicate whether the statement is true or false

Question 7

A set of SRM sourcing modules acts as an interactive system designed to support purchasing managers in making effective decisions concerning supplier selection, contract management, contract compliance, and so on.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Members of regional economic integration agreements such as NAFTA frequently use tariffs as a means of restricting international expansion of companies in the countries' territories.
 
 Indicate whether the statement is true or false

Question 9

Negative publicity is frequently experienced by multinational corporations.
 
 Indicate whether the statement is true or false

Question 10

Word of mouth between consumers tends to have a large impact on subsequent purchase decisions because it is very vivid.
 
 Indicate whether the statement is true or false