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Megs_Beth Megs_Beth
wrote...
Posts: 340
Rep: 0 0
6 years ago
_____ may lead consumers to reevaluate the choice tactic and use a different tactic for the next purchase.
 A) Incidental learning
  B) Satisfice
  C) Punishment
  D) Passive learning
  E) Schematic learning

Question 2

A/An _____ serves the transportation requirements of the party with which it has a legal agreement and provides only those services that have been negotiated with the shipper at a mutually agreed upon price.
 a. intermodal carrier
 b. private carrier
 c. common carrier
 d. exempt carrier
 e. contract carrier

Question 3

Firms with an ethnocentric orientation are guided by a domestic market extension concept.
 
 Indicate whether the statement is true or false

Question 4

Firms from which country are the most likely to transfer a campaign across markets (i.e., use a standardized campaign)?
 a. The United States c. Canada
  b. Germany d. Japan

Question 5

A consumer may have a bad experience with a product or service and decide not to purchase it again. In operant conditioning terms, this is known as:
 A) a utilitarian reaction.
  B) punishment.
  C) compliance.
  D) a hedonic purchase.
  E) a null response.

Question 6

By law, a/an _____ must serve the general public without discrimination based on published rates for specific goods.
 a. contract carrier
 b. private carrier
 c. common carrier
 d. motor carrier
 e. intermodal carrier

Question 7

Global marketing activities are not coordinated across different countries, nor across different regions.
 
 Indicate whether the statement is true or false

Question 8

Which item is not a good reason for using a standardized message strategy?
 a. Differing literacy rates across regions
  b. Shrinking product life cycles
  c. Common product preferences
  d. Cost reductions by avoiding duplicating creative effort
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3 Replies

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Replies
wrote...
6 years ago
Answer to #1

C

Answer to #2

a

Answer to #3

T
Firms with an ethnocentric orientation are guided by a domestic market extension concept: In general, top management of firms with an ethnocentric orientation consider that domestic strategies, techniques, and personnel are superior to foreign ones.

Answer to #4

C
Canadian firms prefer to standardize the campaign. German and Japanese firms are more likely to adapt campaigns locally. U.S. firms are likely to develop campaigns locally.

Answer to #5

B

Answer to #6

c

Answer to #7

F
Global marketing activities are coordinated across different countries. International marketing activities are not coordinated across different countries.

Answer to #8

A
Standardized messages work well in markets with common product preferences. The use of a standardized message improves marketing efficiency and leads to lower costs. Shrinking product life cycles pressure companies to accelerate worldwide rollout of new products. The shorter life cycle makes it difficult to work with local agencies. Differing literacy rates works against standardization. A magazine campaign that works well in a literate country may not work at all in a country with a low literacy rate.
Megs_Beth Author
wrote...
6 years ago
Thank you for your assistance, again and again
wrote...
6 years ago
My pleasure
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