_____ may lead consumers to reevaluate the choice tactic and use a different tactic for the next purchase.
A) Incidental learning
B) Satisfice
C) Punishment
D) Passive learning
E) Schematic learning
Question 2A/An _____ serves the transportation requirements of the party with which it has a legal agreement and provides only those services that have been negotiated with the shipper at a mutually agreed upon price.
a. intermodal carrier
b. private carrier
c. common carrier
d. exempt carrier
e. contract carrier
Question 3Firms with an ethnocentric orientation are guided by a domestic market extension concept.
Indicate whether the statement is true or false
Question 4Firms from which country are the most likely to transfer a campaign across markets (i.e., use a standardized campaign)?
a. The United States c. Canada
b. Germany d. Japan
Question 5A consumer may have a bad experience with a product or service and decide not to purchase it again. In operant conditioning terms, this is known as:
A) a utilitarian reaction.
B) punishment.
C) compliance.
D) a hedonic purchase.
E) a null response.
Question 6By law, a/an _____ must serve the general public without discrimination based on published rates for specific goods.
a. contract carrier
b. private carrier
c. common carrier
d. motor carrier
e. intermodal carrier
Question 7Global marketing activities are not coordinated across different countries, nor across different regions.
Indicate whether the statement is true or false
Question 8Which item is not a good reason for using a standardized message strategy?
a. Differing literacy rates across regions
b. Shrinking product life cycles
c. Common product preferences
d. Cost reductions by avoiding duplicating creative effort