Which country forbids the use of English in all broadcast advertisements?
a. France c. Saudi Arabia
b. Spain d. Russia
Question 2John really did not think much about Wind Out breath mints until he bought a pack and realized how strong they were. He instantly liked them and decided to buy all the available flavors of the mint. This is an example of how:
A) a purchase will be reinforced from a feeling of satisfaction.
B) advertising has a strong effect on purchases.
C) word-of-mouth information has a strong effect on purchases.
D) repetition has little effect on decision making.
E) processing of information about attributes can affect purchases.
Question 3Which of the following is not one of the disadvantages of air carrier over other modes of transportation?
a. Very high cost.
b. Location of large airports limits shipping points.
c. Seasonal availability.
d. Cannot be used for large, bulky, or hazardous shipments.
e. None of the above.
Question 4In the future, postal services might constitute the new competitive territory of international companies.
Indicate whether the statement is true or false
Question 5Which product is not allowed to be advertised on television according to the European Union Directive Concerning Television Broadcasting?
a. Liquor c. Firearms
b. Tobacco d. Children's toys
Question 6SummerCool, a popular soft drinks manufacturer in Sparanthia, installed vending machines throughout the country and doubled its sales. The company took advantage of the fact that most consumers were used to buying its soft drinks from convenience stores and supermarkets and were already familiar with the brand. In this scenario, Summer cool used _____ to capture consumers.
A) habit
B) multibrand loyalty
C) price
D) additive differentiation
E) brand relevance
Question 7Which of the following is not one of the advantages of air carrier over other modes of transportation?
a. Quick and reliable.
b. Good for light/small, high-value shipments.
c. Good for expediting/emergency situations.
d. Low cost.
e. None of the above.
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