The use of 3PLs is increasingly becoming a viable option for smaller shippers and infrequent shipments
a. True
b. False
Indicate whether the statement is true or false
Question 2All of the following channel environments apply to both domestic and international channels except:
a. Competitive.
b. Economic.
c. Sociocultural.
d. Technological.
e. Customer.
Question 3Coca-Cola uses the Interpublic Group to design its message for advertising worldwide, but it also encourages each country office to appoint local agencies to implement the brand message devised by Interpublic.
Indicate whether the statement is true or false
Question 4In the context of time pressure, _____ want to improve their current well-being and prefer products that help them to do so.
A) attribute-oriented consumers
B) sustainable consumers
C) brand-oriented consumers
D) risk averse consumers
E) present-oriented consumers
Question 5A PBL agreement and a SLA are similar concepts.
a. True
b. False
Indicate whether the statement is true or false
Question 6U.S. manufacturers are looking to international markets because:
a. Of slower growth in domestic markets.
b. Foreign markets have less political risk.
c. Of government regulations.
d. New customers to buy products.
e. No competition in foreign markets.
Question 7Hiring an international advertising agency with local offices normally precludes the use of local advertising agencies.
Indicate whether the statement is true or false
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