Hypermarkets use which of the following retailing principles?
a. Supermarket retailing principles c. Warehouse retailing principles
b. Discount store retailing principles d. All of the above
Question 2Cathy and Don are soon to be parents. Lately, they have been interested in childcare products. In this scenario, Cathy and Don's behavior is an example of _____.
A) ongoing search
B) online processing
C) preattentive processing
D) quick response
E) situational involvement
Question 3In striking a balance between global and local needs, the trend among firms is to
a. centralize budgeting processes and decentralize development of the marketing message
b. decentralize budgeting processes and centralize development of the marketing message
c. centralize both the budgeting process and the development of the marketing message
d. decentralize both the budgeting process and the development of the marketing message
Question 4_____ inventory includes the items purchased from suppliers or produced internally to directly support production requirements.
a. Work-in-process
b. Finished-goods
c. MRO suppliers
d. Pipeline/in-transit
e. Raw material and semifinished items
Question 5Which of the following statements are relevant to the definition of, franchise?
a. A franchise is a legal agreement.
b. In a franchise, two parties are involved, the franchisee and franchisor.
c. In a franchise, parties are independent.
d. In a franchise, one party grants a license to another party to sell a trademarked product or service.
e. All of the above statements are accurate.
Question 6____ combine supermarket, discount and warehouse retailing principles.
a. Specialty stores c. Hypermarkets
b. Off-price retailers d. All of the above
Question 7Enduring involvement is:
A) an ongoing response.
B) a response that disagrees with the message.
C) a situational response.
D) a response that discounts or attacks the message source.
E) a response to consumers' complaints.
Question 8In 2003, Nokia released its Made for India mobile phone--the Nokia 1100 . The handset's various features such as a dust-free key pad, in-built flash light, and a long battery life make it apt for Indian conditions. This is an example of :
a. disruptive innovation.
b. thinking in global and local terms.
c. technology-based market research.
d. corporate sustainability.
Question 9All of the following are categories of inventory except _____.
a. lean inventory
b. raw material and semifinished item inventory
c. work-in-process inventory
d. MRO supplies inventory
e. pipeline/in-transit inventory
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