Single-price retailers, such as the dollar store, are examples of
a. Discount stores c. Specialty stores
b. Off-price retailers d. All of the above
Question 2Consumers are highly motivated to conduct an external search when:
A) they are uncertain about which brand is the best.
B) their consideration sets contain only one or two brands.
C) they do not face risky decisions.
D) they evaluate services rather than products.
E) its perceived benefits are low relative to its costs.
Question 3Which of the following items is least likely to be purchased in the case of cocooning?
a. DVDs
b. Frozen dinners
c. Concert tickets
d. Home entertainment system
Question 4Using a RFID system, if supplier quality and lead times are reliable, planners can time the arrival of components just before production of the final part number.
a. True
b. False
Indicate whether the statement is true or false
Question 5One of the concerns about the security of shopping on the Internet is:
a. Fast delivery of products.
b. Privacy of information.
c. Buying from unknown firms.
d. Downloading free software.
e. Violating copyright laws.
Question 6Shortening the material pipeline in terms of time between suppliers and a buyer can reduce the average amount of inventory in a system.
a. True
b. False
Indicate whether the statement is true or false
Question 7This type of retailing is popular in the United States and Canada, but not in the rest of the world.
a. Hypermarkets c. Specialty stores
b. Off-price retailers d. Discount stores
Question 8Which of the following statements is true of an experiential search?
A) It is not used for hedonic products and services.
B) It involves getting advice from friends, relatives, neighbors, and coworkers.
C) It increases when a consumer's knowledge is higher and involvement is lower.
D) It is the least used form of external search.
E) It involves using product samples or service trials.
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