Which of the following statement most accurately describes a franchise channel?
a. It is just a source of information for consumers.
b. Franchise channels only offer services to consumers.
c. It is a form of wholesale management.
d. It is a type of marketing channel.
e. It is a legal term for retailing.
Question 2Which of the following are examples of superstores?
a. Specialty stores c. Hypermarkets
b. Off-price retailers d. All of the above
Question 3_____ is the consumer's perception about what he or she knows relative to what others know.
A) Normative influence
B) The ideal state
C) A subjective norm
D) Confirmation bias
E) Subjective knowledge
Question 4The emerging markets were vulnerable to the 2008 financial crisis in three major ways. Which of the following is not one among them?
a. Exports of goods and services suffered.
b. Domestic growth stalled drastically.
c. Net imports of capital slowed.
d. Banks had less money to lend.
Question 5_____ means that supply chains must have perfect quality.
a. DRP
b. Flow
c. Pull
d. Push
e. Striving for excellence
Question 6With the advent of online shopping, developing __________ marketing strategy has become crucial.
a. a Web based
b. a multi-channel
c. a bricks and mortar
d. a computer based promotional
e. a one-stop shopping
Question 7Which retail category is not included in the superstore classification?
a. Combination stores
b. Hypermarkets
c. Catalog showrooms
d. Each of the above is included in the superstore classification.
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