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sundar83 sundar83
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A major retailer studied the image of two of its units, a discount specialty store chain and an upscale specialty store chain, using a positioning map technique. Both of these units' images were clustered in the same quadrant. Which statement best explains this phenomenon?
A) Both chains appeal to the mass market.
B) Both chains appeal to the same target market.
C) Each chain has a distinct image.
D) Both chains are perceived as being upscale.
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Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 12th
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żεχเ๏ภżεχเ๏ภ
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