In some countries, salespeople keep the change and sell only those products that are priced under an even amount so that they can claim they do not have the change if a customer dares challenge them.
Indicate whether the statement is true or false
Question 2Ron wants to buy furniture for his living room. He does not know much about couches, but he knows that the expensive ones are better than the cheaper ones. In this case, the price of couches can be categorized as _____.
A) diagnostic information
B) vivid information
C) a peripheral cue
D) a goal-related cue
E) an affect-based cue
Question 3Experiential innovation focuses on customer-touching processes.
Indicate whether the statement is true or false
Question 4Suppliers seldom offer quantity discounts to encourage larger orders from purchasers.
a. True
b. False
Indicate whether the statement is true or false
Question 5Which of the following companies is an example of disintermediation?
a. Online retailers like Amazon.com
b. Peapod Inc.
c. Conventional travel agents
d. Autobytel Corp.
e. Webvan
Question 6In China, the sales staff tend to be overly conscientious: If a customer forgets to pick up the change after a sale is complete, the salesperson will most likely follow him or her into the street to return the change.
Indicate whether the statement is true or false
Question 7Which of the following statements is true of diagnostic information?
A) Inhibition increases the recall of all diagnostic attributes.
B) If an attribute is highly salient, it is necessarily diagnostic.
C) Negative information tends to be more diagnostic than positive or neutral information.
D) Information is less likely to be recalled when it is diagnostic in nature.
E) If an information is diagnostic, it is always accessible.
Question 8A global organization that customizes its offerings to the requirements of a local market is attempting to balance global and local expectations.
Indicate whether the statement is true or false
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