_____ is defined as the power that somebody has to affect other people's thinking or actions by means of argument, example, or force of personality.
a. Negotiation
b. Influence
c. Ethics
d. Sharp practice
e. Reciprocity
Question 2Separate performance evaluations measure channel member performance against one or more criteria when:
a. The number of channel members is very large.
b. Selective distribution is used.
c. Exclusive distribution is used.
d. The number of channel members is very small.
e. An overall picture of channel member performance is easy to obtain.
Question 3American department stores have expanded in China and Hong Kong where they control 50 of the market.
Indicate whether the statement is true or false
Question 4Online consumer reviews have a significant effect on sales of brands that enjoy strong brand equity.
Indicate whether the statement is true or false
Question 5The marketing communication function charged with executing programs to earn public understanding and acceptance is known as:
a. sales promotion.
b. personal selling.
c. public relations.
d. umbrella marketing.
Question 6_____ occurs when a purchasing department purchases materials for the personal needs of its employees.
a. Reciprocity
b. Sharp practice
c. Personal buying
d. Conflict of interest
e. Influence
Question 7All of the following are times when a channel manager may want to evaluate a channel member's reputation except:
a. When there is new ownership of the channel member.
b. When the channel member has had major developments that might affect its sales.
c. Before channel members are selected.
d. When there is a change in the channel member's location.
e. When there are changes in operating policies.
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