The planning for promotional campaigns consists of all but which of these steps?
a. Determine the target audience
b. Determine the budget
c. Determine campaign objectives
d. Determine the competitor's response
Question 2_____ include expenses reasonably incurred in inspection, receipt, transportation, and the care and custody of goods appropriately rejected by the purchaser.
a. General damages
b. Consequential damages
c. Specified damages
d. Freight claims
e. Incidental damages
Question 3According to the text, the evaluation of channel member performance is:
a. Of less importance than employee evaluation.
b. More important than employee evaluation.
c. Of equal importance to employee evaluation.
d. Easier to do than employee evaluation.
e. Done far more frequently than employee evaluation.
Question 4____________________ are used for transporting over long distances products such as such as grains, gasoline, forestry products, cement, and fertilizers.
Fill in the blank(s) with correct word
Question 5Exotic King Foods used songs from the 60s and 70s in their ads to evoke a positive response in consumers who were baby boomers. The music could have acted as a(n) _____ in classical conditioning to create a good feeling toward Exotic King Foods.
A) conditioned stimulus
B) unconditioned stimulus
C) conditioned response
D) unconditioned response
E) positive reinforcement
Question 6The unauthorized use of an event without the permission of the event owner is called ambush marketing.
Indicate whether the statement is true or false
Question 7_____ are equal to the difference between the value of the purchased goods at the time of delivery and the goods' value at the time of specified delivery.
a. General damages
b. Consequential damages
c. Liquidated damages
d. Incidental damages
e. Specified damages
Question 8Which of the following is a false statement about the Deere & Company and its independent dealers?
a. John has nearly 3000 independent dealers.
b. John Deere's new CEO, Robert Lane, says its dealers are part of the Deere family and can never be replaced.
c. Dealers need to achieve targeted levels of sales.
d. John Deere dealers are needed to proved technical service to their customers.
e. The Dealers are part of the logistical programs to provide parts to John Deere customers.
Question 9____________________ are used for transporting over long distances high-weight, high-volume products that have a low per pound value.
Fill in the blank(s) with correct word
Question 10A conditioned stimulus is something that:
A) does not automatically elicit an involuntary response by itself.
B) automatically elicits an involuntary response by itself.
C) stimulates an involuntary response.
D) does not stimulate several voluntary responses.
E) creates neural pathways to aid in the formation of schemas.
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