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Consle Consle
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6 years ago
Promotional campaigns that a retailer plans for customers through manufacturer trade incentives are:
A) slotting fee programs.
B) merchandising management programs.
C) spiff money allocations.
D) calendar promotions.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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SunardySunardy
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6 years ago
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