Which type of innovation is best represented by the development of cellular telephones?
a. Radical innovation c. Dynamically continuous innovation
b. Continuous innovation d. Congruent innovation
Question 2In a progression from the superordinate to the basic to the subordinate levels, _____.
A) consumers use more associations to describe objects
B) consumers use fewer attributes to describe objects
C) the associations become simpler
D) the cognitive structure becomes simpler
E) the associations become weaker
Question 3The systems concept stipulates that some components may have to work suboptimally to maximize the benefits of the system as a whole.
Indicate whether the statement is true or false
Question 4The _____ clause of a contract specifies method of manufacture and quality requirements and may include language specific to terms of quality.
a. liability
b. specifications, quality, and health, safety, environment
c. intellectual property
d. assignment and contracting
e. confidentiality
Question 5An item cost a manufacturer 4 to produce. It has a wholesale trade discount of 66 and a retail trade discount of 50. The list price of the item is 15 . Assuming the retailer sold the item for 12, the dollar gross margins received by the manufacturer, wholesaler, and retailer are respectively:
a. 5.90, 2.40, 4.50.
b. 4.50, 1.10, 2.40.
c. 1.10, 2.40, 4.50.
d. 1.40, 2.50, 7.50.
e. 2.64, 2.40, 6.96.
Question 6Which type of innovation is known to create new industries?
a. Continuous innovation c. Dynamically continuous innovation
b. Discontinuous innovation d. Congruous innovation
Question 7The difference between sugar cookies and cinnamon crackers is a fine one. This can be considered a(n) _____ of categorization.
A) open level
B) basic level
C) exemplary level
D) superordinate level
E) subordinate level
Question 8Two phases in the movement of materials are materials management and physical distribution.
Indicate whether the statement is true or false
Question 9The _____ clause of a contract specifies the terms for supply and delivery of the product or service.
a. specifications, quality, and health, safety, environment
b. scope of agreement
c. payment
d. confidentiality
e. None of the above.
Question 10A product cost a wholesaler 6.80 . The wholesaler sold the product to a retailer for 10.00 . The percentage gross profit on the wholesaler's cost is:
a. 32.
b. 49.3.
c. 52.4.
d. 16.8.
e. 47.
Question 11Which type of new product has the highest success rate?
a. New to existing market
b. New line
c. New item in an existing product line
d. New product to the world
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