Which of the following is not a test marketing system mentioned in the text?

Which of the following is not a test marketing system mentioned in the text?
 a. LITMUS c. BASES
  b. ASSESSOR d. CYPHER

Question 2

In the context of the hierarchically structured taxonomic categories, the superordinate level is the _____ of categorization.
 A) most specific level
  B) most associated level
  C) most delicate level
  D) finest level
  E) broadest level

Question 3

What is the difference between a good and a service?

Question 4

The _____ clause of a contract defines all of the important terms contained within the contract and is important so everyone understands exactly what each term means.
 a. supply and delivery
 b. specifications, quality, and health, safety, environment
  c. scope of agreement
 d. force majeure
 e. definitions

Question 5

If a product has a list price of 25 and offers a wholesale trade discount of 59 and a retail trade discount of 40, the cost to the wholesaler is:
 a. 14.75.
  b. 4.75.
  c. 10.25.
  d. 10.00.
  e. 3.75.

Question 6

Which form of test marketing is likely to reveal the least amount of information to potential competitors?
 a. Controlled test marketing c. Simulated test marketing
  b. Full test marketing d. Quasi test marketing

Question 7

Items such as cookies, crackers, and potato chips have separate schemas. However, these can be clustered into one category because they are all snack foods and share the common characteristic of being served as snacks. Such categories are referred to as _____.
 A) taxonomic categories
  B) objective scripts
  C) productive categories
  D) objective assemblies
  E) categorized scripts

Question 8

Short and direct channels are required for the distribution of international services. Within these channels, closeness to the customer is of overriding importance in order to do all of the following except:
 a. understand what the customer really wants.
  b. trace the use of the service.
  c. store the services as they are nonperishable.
  d. aid the consumer in obtaining a truly tailor-made service.

Question 9

_____ involves spending more time in the initial contracting stages to fully understand stakeholder requirements, expectations, and repeated communication of expectations, to gain a full understanding of elements.
 a. Arbitration
 b. Mediation
 c. Contingency contracting
  d. Preventive contracting
 e. None of the above.