The Cisco Systems' example cited in the textbook showed that Cisco:
a. Needed to get tougher with its value-added channel resellers.
b. Needed to provide far more promotional incentives for dealers.
c. Needed dealers to carry more inventory in stock to better serve customers.
d. Had ineffective dealer motivation programs for years.
e. Used training and certification of dealers to lead in the channel.
Question 2Multinational companies usually limit test marketing to their home countries.
Indicate whether the statement is true or false
Question 3Consumers who consider indulging in a purchase expect to have more positive than negative feelings when a strong justification for the indulgence is lacking.
Indicate whether the statement is true or false
Question 4One of the benefits of being in the service business is that it is easy to have standardization and/or uniformity in the offering of a service.
Indicate whether the statement is true or false
Question 5The least appropriate method of drafting a new contract is to start with a general form (or forms) and samples of past contracts for similar situations.
a. True
b. False
Indicate whether the statement is true or false
Question 6Which of the following factors tend to limit the channel manager's attempt to gain total control of the channel?
a. The tight alignment of firms
b. Tthe lack of central direction
c. A reward and penalty system that is not precise
d. Highly coordinated planning of the entire system
e. Few contractual agreements
Question 7Simulated test marketing is open to competitive sabotage.
Indicate whether the statement is true or false
Question 8Episodic memory tends to be very personal and idiosyncratic because we each have a unique set of experiences.
Indicate whether the statement is true or false
Question 9Maintaining constant service capacity at levels necessary to satisfy peak demand is expensive.
Indicate whether the statement is true or false
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