In global commerce, people assume that the terms of one market are acceptable in another and do not recognize cultural or legal landmines.
a. True
b. False
Indicate whether the statement is true or false
Question 2A typical Programmed Merchandising Agreement contains all of the following major categories except:
a. Responsibilities and due dates.
b. Capital requirement plan.
c. Advertising and promotion plan.
d. Inventory plan.
e. Merchandising goals.
Question 3In the process of screening new product ideas, it is best to consider both the extent to which the product fits with the target consumers, as well as with the overall mission of the organization.
Indicate whether the statement is true or false
Question 4At Sulgen Bed and Bath store, the mattresses displayed are covered with linen and pillows are placed on the mattresses. This is done to influence the perception of the products. This setting is an example of _____.
A) closure
B) figure and ground
C) grouping
D) zapping
E) zipping
Question 5Why are international product development teams gaining popularity among multinational marketers?
Question 6All of the following are effective e-negotiating practices except _____.
a. use a blended negotiation, starting with an initial face-to-face meeting or a telephone call to build essential rapport with the other party
b. establish common ground and interests to build mutual trust
c. use emoticons to counter the lack of nonverbal awareness
d. forward e-mail negotiations to the other party's immediate superior for verification
e. proofread the entire message, including addressees, before sending the e-mail out
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