Most commonly used contracts are developed from earlier contracts that are subsequently modified to fit the situation at hand.
a. True
b. False
Indicate whether the statement is true or false
Question 2In the context of the marketing channel, leadership may be defined as:
a. The same thing as control.
b. The application of sanctions.
c. The ability to direct all of the activities of channel members.
d. The use of power to achieve control.
e. The use of charisma to motivate others to act.
Question 3Controlled test marketing is usually conducted by a research firm in an industrialized country.
Indicate whether the statement is true or false
Question 4Working memory is where most of the conscious information processing takes place.
Indicate whether the statement is true or false
Question 5Services are strong in intangibility, but they tend to have high perishability.
Indicate whether the statement is true or false
Question 6The assignment and contracting clause of a contract stipulates whether the supplier can assign its rights described in the agreement to another party and whether subcontracting is permissible.
a. True
b. False
Indicate whether the statement is true or false
Question 7The underlying basis of all attempts to provide leadership in the channel is:
a. Power.
b. Trust.
c. Respect.
d. Anxiety.
e. Fear.
Question 8Nine out of ten new products fail.
Indicate whether the statement is true or false
Question 9Echoic memory is sensory memory of things we see.
Indicate whether the statement is true or false
Question 10Purchasing a car is buying a good; leasing a car is buying a service.
Indicate whether the statement is true or false
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