Which of the following is a disadvantage of the product portfolio approach?
a. A global view of the competitive structure
b. International competitive behavior follows different rules compared to the domestic market.
c. A guide for the formulation of marketing objectives for specific markets.
d. A convenient visual communication goal.
Question 2According to Cialdini, _____ is a principle which states that we work well and are more agreeable with people we like or who are like us.
a. leverage
b. liking
c. authority
d. reciprocation
e. consistency
Question 3Wal-Mart stays in touch with Procter & Gamble by all of the following except:
a. Daily meetings between managers of both companies.
b. By having Procter & Gamble executives on-site at Wal-Mart's headquarters.
c. Through frequent communications about new products.
d. EDI.
e. Emphasizing close working relationships.
Question 4Manufacturing moves to developing countries in the growth stage of the IPLC.
Indicate whether the statement is true or false
Question 5In the context of touch as a marketing stimulus, which of the following is a tactic to increase sales?
A) Offering coupons
B) Offering scratch-and-sniff ads
C) Offering trial sizes
D) Conducting contests
E) Giving promotional deals
Question 6The groupings of products managed and marketed as a unit are known as:
a. product mixes.
b. product markets.
c. product lines.
d. product positionings.
Question 7According to Cialdini, _____ is a principle which states that we look to the behavior of others to determine what is desirable, appropriate, and correct.
a. social proof
b. liking
c. consistency
d. scarcity
e. authority
Question 8Which of the following is not an issue that needs to be addressed in e-alliances?
a. Trust among alliance members
b. Structure of the alliance
c. Protecting each firm's interests
d. Developing commitment among alliance members
e. Gathering information about alliance members' operations
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