Which of the following is not another name for an e-commerce hub site?
a. Virtual mall
b. E-marketplace
c. Web-space
d. Digital intermediary
Question 2Seasonal variations in buyer behavior tend to create:
a. Conflict in the channel.
b. Peaks and valleys in the manufacturer's production scheduling.
c. Less need for intermediaries.
d. Shorter channels of distribution.
e. More intensive distribution.
Question 3The world insurance centers are, among others,
a. New York, London, and Tokyo c. Hong Kong, Brussels and Paris
b. Geneva, London and Munich d. London, Paris, and Brasilia
Question 4Preattentive processing takes place during focal attention.
Indicate whether the statement is true or false
Question 5When preparing for a negotiation with a supplier located in another country, companies must invest in substantial extra time and effort in planning for the negotiation to accommodate new language translations, travel, modes of transportation, and other foreign business requirements.
a. True
b. False
Indicate whether the statement is true or false
Question 6Which of the following statements about gray markets is false?
a. Gray market goods can severely undercut local marketing plans.
b. In almost all cases of gray marketing, someone in the authorized channel commits a diversion, thus violating the agreements signed.
c. Gray markets attract consumers with high price sensitivities.
d. Risk tolerance will have a negative influence on consumers' propensity to buy gray-market goods.
Question 7In 2010, it is estimated that about ______ percent of the retail sales were made over the Internet.
a. 1
b. 4
c. 12
d. 17
e. 74
Question 8Unlike the marketing of consumer products, industrial products
a. Have geographic concentrations.
b. Have derived demand.
c. Decision to purchase products rests with management.
d. All of the above.
Question 9If consumers are distracted from an ad, they devote less attention to it.
Indicate whether the statement is true or false
Question 10Parallel importation refers to authentic and legitimately manufactured trademark items that are produced and purchased abroad but imported or diverted to the market by bypassing designated channels. What type of market is this?
a. Flea market
b. Black market
c. Gray market
d. Monopolistic market
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