The __________ variables are the most fundamental variables in channel design.
a. market variables
b. target markets and industry size
c. distributor reputation and market size
d. cost and analytical technique
e. Which are most important varies by industry.
Question 2Which of the following is an example of mandatory adaptation?
a. McDonald's offering mutton burgers in India.
b. GE offering hairdryers that use 220 volts in Great Britain.
c. Haagen Dazs offering Royal Milk Tea ice cream in Japan.
d. All of the above are examples of mandatory adaptation.
Question 3_____ refers to the extent to which buying, using, or disposing of an offering is perceived to have the potential to harm one's safety.
A) Social risk
B) Uncertainty risk
C) Time risk
D) Physical risk
E) Performance risk
Question 4In the internationalization of retailers, reconfiguring the retailing approach across markets with consistent core and focus on scale is the objective of the:
a. concept exporter.
b. business exporter.
c. skills exporter.
d. superior exporter.
Question 5Effective negotiators are unwilling to make counterproposals.
a. True
b. False
Indicate whether the statement is true or false
Question 6It is the __________ that should drive channel design.
a. structure of competitive channels
b. level of costs
c. needs and wants of the market being targeted
d. length, breadth, and intensity of channel structure
e. the proclivities of prospective channel members
Question 7Volvo uses a
a. global standardization strategy. c. modular adaptation strategy.
b. regional standardization strategy. d. core product strategy.
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