Which of the following is a type of perceived risk?
A) Performance risk
B) Recognition risk
C) Information risk
D) Literacy risk
E) Business risk
Question 2Existing channel structures which must be considered when planning a distribution system are called:
a. channeling.
b. precursors.
c. distribution culture.
d. interagency agreements.
Question 3Packaging issues together risks undermining an entire negotiation if the parties reach impasse on a single issue within the linked proposal.
a. True
b. False
Indicate whether the statement is true or false
Question 4According to the text, the most complex market dimension is:
a. Market geography.
b. Market size.
c. Market coverage.
d. Market behavior.
e. Market price.
Question 5According to the text, which strategy does McDonald's employ?
a. Global standardization c. Global localization
b. Regional standardization d. Ethnocentric modification
Question 6Perceived risk can be associated with any product or service, but it tends to be higher when:
A) the offering has a high price.
B) the offering is old.
C) a consumer confidently evaluates the offering.
D) a lot of information is available about the offering.
E) the opinions of others are not considered important.
Question 7Excessive formality in negotiation can effectively constrain the parties and restrict the free exchange of ideas and solutions.
a. True
b. False
Indicate whether the statement is true or false
Question 8What direct threat does the Internet pose to intermediaries?
a. The service offerings
b. Institutionalization of the duty paid on electronic transactions
c. The possibility of elimination of intermediaries
d. The high functioning speed
Question 9The market constructs used in the text to analyze markets in relation to channel design strategy consists of all of the following dimensions except:
a. Market density.
b. Market behavior.
c. Market reputation.
d. Market geography.
e. Market size.
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