Which company in the text advertised in a trade magazine offering a Category Management Partner program as an inducement to potential channel members?
a. Gillette
b. Dell Computer
c. Snyder's
d. 3M
e. Thermoid
Question 2Mercedes-Benz is a brand that appears to follow a
a. globalization strategy. c. global localization strategy.
b. regional standardization strategy. d. private label strategy.
Question 3A survey has been conducted by different groups of marketers to find out the taste interests of cake lovers. The survey reveals that some groups of consumers like low-sugar cakes and other groups of consumers like rich, fondant cakes. In this scenario, marketers are most likely to use consumer needs, goals, or values to:
A) create new requirements for consumers.
B) create new marketing beliefs.
C) heighten emotional awareness.
D) segment the market.
E) stimulate cognitions.
Question 4What is the main reason to use an intermediary when introducing an internationally marketed product into a new foreign market?
a. Intense competition
b. Fighting of possible retailing expenditures
c. To gain quick, easy, and relatively low-cost entry
d. Sensationalize the installment precedent
Question 5All purchase requirements will require buyers and sellers to conduct a thorough, detailed, and time-consuming negotiation.
a. True
b. False
Indicate whether the statement is true or false
Question 6In using its product line to secure new channel members, it is most important for the manufacturer to stress:
a. The functionality of the product.
b. The quality of the product.
c. The customer benefits of the product.
d. The depth and breadth of the product line.
e. The profit potential of the product.
Question 7Nike, which has traditionally utilized local warehousing to supply retailers, is currently attempting to replace more than 20 national warehouses in Europe with one single distribution center located in Belgium. This is an example of
a. global standardization c. global localization
b. regional standardization d. glocalization
Question 8Crystal had put on some weight due to a medical condition. She went on a strict diet to reduce the weight she had gained during her illness. She managed to lose 30 pounds, and she was proud of her achievement. In the context of appraisal theory, her emotion of pride is the result of:
A) using indirect techniques to satisfy her needs, wishes, and fantasies.
B) achieving an outcome consistent with her goals.
C) her being motivated to act in a way that would avoid negative outcomes.
D) overcoming approach-avoidance conflict.
E) overcoming avoidance-avoidance conflict.
Question 9Which of the following does an agency intermediary do?
a. Take title (temporary ownership) of the goods.
b. Physically handle the goods.
c. Purchase and receive the goods, warehouse and transport the goods.
d. Act only to facilitate the information about the goods.
Question 10The purchasing cycle begins with identifying (or anticipating) a specific need or requirement for a part component, raw material, subassembly, service, piece of equipment, or finished good to be sourced to conduct or support organizational operations.
a. True
b. False
Indicate whether the statement is true or false
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