In export marketing, which new dimension is added to the task in addition to making market specific ...

In export marketing, which new dimension is added to the task in addition to making market specific decisions?
 a. The import channel decision
  b. The dual channel decision
  c. The hybrid channel decision
  d. The export channel decision

Question 2

It is easy to develop common ground in the negotiation without knowing what the other party is seeking.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

The trade magazine advertisement for Snyder's pretzel manufacturer offers _______ as an inducement to prospective channel members.
 a. advertising support
  b. fair dealing practices
  c. the quality and variety of its product line
  d. strong partnership agreements
  e. management assistance

Question 4

Which of the following is true regarding a global brand?
 a. A global brand uses the same name throughout the world.
  b. A global brand uses the same logo worldwide.
  c. A global brand uses the same positioning everywhere in the world.
  d. All of the above are true statements.

Question 5

_____ are a particular end state or outcome that a person would like to achieve.
 A) Subjective needs
  B) Values
  C) Goals
  D) Societal ethics
  E) Brand loyalties

Question 6

Privacy has not been a concern with regard to e-commerce in international markets because of the increase in government scrutiny of these transactions.
 
 Indicate whether the statement is true or false

Question 7

When a negotiator is planning an upcoming negotiation, it is imperative to prioritize all of the potential issues to be negotiated into needs and wants, thereby knowing what must be achieved and what can be exchanged for something else of value.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Securing the prospective channel members as actual channel members is usually the:
 a. First step in the selection process.
  b. Second step in the selection process.
  c. Third step in the selection process.
  d. Fourth step in the selection process.
  e. Cannot be determined because it varies so much from case to case.