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blah678 blah678
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Posts: 340
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6 years ago
Which of the following statements is true of the original Maslow's hierarchy?
 A) Needs are not always ordered exactly as in this hierarchy.
  B) Lower-order needs are always fulfilled before higher-order needs.
  C) Ordering of needs are always consistent across individuals or cultures.
  D) The hierarchy takes into consideration the intensity of needs.
  E) The hierarchy considers the resulting effect on motivation.

Question 2

As exporters' experience base and sales in the market increase, an intermediary's specialized knowledge and working relationships are needed.
 
 Indicate whether the statement is true or false

Question 3

_____ actions and resources are those actions in a process that must be done to make the product but create no value for the customer.
 a. Non-value-adding
 b. Necessary non-value-adding
  c. Value-adding
 d. Inventory surplus
 e. None of the above.

Question 4

Generalized lists of channel member selection criteria:
 a. Can help the channel member to develop his or her own specialized list.
  b. Usually conflict with more specialized lists of criteria.
  c. Provide little room for flexibility.
  d. Are adequate without changes.
  e. Are relevant for all firms in every industry.

Question 5

Studies have shown that a large proportion of consumers are likely to select a counterfeit apparel item over a genuine good when there is a price advantage.
 
 Indicate whether the statement is true or false

Question 6

According to Maslow's theory, _____ is the need for self-fulfillment and enriching experiences.
 A) egoistic involvement
  B) self-contentment
  C) societal need
  D) physiological need
  E) self-actualization

Question 7

The term coverage is used to describe both the number of areas in which the marketer's products are represented and the quality of that representation.
 
 Indicate whether the statement is true or false
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2 Replies

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Replies
wrote...
6 years ago
Answer to #1

A

Answer to #2

F

Answer to #3

b

Answer to #4

A

Answer to #5

T
Studies have shown that a large proportion of consumers are likely to select a counterfeit apparel item over a genuine good when there is a price advantage. This is primarily because function risks are low for apparel, while prestige gains are high. Moreover, counterfeit apparel is likely to be targeted to consumers in emerging markets, who are less likely to notice the difference.

Answer to #6

E

Answer to #7

T
blah678 Author
wrote...
6 years ago
Marking this solved, moving on to the next...
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