_____ actions and resources are everything done in the process, which contribute no value to the customer, but which they are forced to pay for when they buy the product or service.
a. Value-adding
b. Excess inventory
c. Necessary non-value-adding
d. Waiting time
e. Non-value-adding
Question 2Which of the following statements about channel member selection criteria lists is true?
a. Channel member criteria lists rarely are used in practice.
b. Generalized lists of criteria such as those of Pegram and Shipley are useless to the channel manager.
c. Once a company develops a list of criteria, it should not be changed.
d. A changing environment may require the firm to alter its emphasis.
e. A single criteria list is adequate for a firm under all possible conditions.
Question 3Brand-name counterfeiting is quite common and risk free.
Indicate whether the statement is true or false
Question 4Which of the following statements is true of needs?
A) They are cognitions that create inner value for consumers.
B) They are deeper-level goals that reflect a high level of involvement.
C) They create values that permanently motivate consumers.
D) They reflect inner forces that create tension in individuals.
E) They are effects that create outer value for consumers.
Question 5Cost is the expenditure that is closely related to the capital dimension and is included at the beginning of establishing the channel.
Indicate whether the statement is true or false
Question 6_____ actions and resources are those that create value for the customer.
a. Extras
b. Non-value-adding
c. Necessary non-value-adding
d. Value-adding
e. None of the above.
Question 7A channel member uses __________ as a source for prospective channel members for firsthand appraisal of the actual performance of the prospective channel members.
a. the field sales force
b. customers
c. independent consultants
d. all of the above
e. none of the above
Question 8Copying designs or scents is quite common and risk free.
Indicate whether the statement is true or false
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