Kimberly is excited about a high-end vacuum cleaner she purchased. She can't wait to show her husband how well the vacuum cleaner works on their old carpet. Kimberly feels proud of her purchase because it displays her ability to take care of her family. This is an example of _____.
A) enduring motivation
B) affective involvement
C) cognitive collaboration
D) rational expectation
E) elaborative perception
Question 2Channel width is determined by the number of institutions of each type in the channel.
Indicate whether the statement is true or false
Question 3According to Ohno and Toyota, _____ is a category of waste that occurs when employees are standing about and inventory is at a standstill.
a. waiting time
b. defect
c. overproduction
d. unnecessary movement
e. over-processing
Question 4Trade sources used for finding prospective channel members include all of the following except:
a. Local newspapers.
b. Trade associations.
c. Trade shows.
d. Grapevine.
e. Other firms selling similar products.
Question 5Unlike products, which frequently must adapt to a foreign culture, services are not often affected by cultural factors.
Indicate whether the statement is true or false
Question 6Nathan wants to purchase a new laptop. To make the best choice, he reads computer magazines and articles online daily to acquire knowledge about various laptop specifications available. This is an example of _____.
A) cognitive involvement
B) enduring motivation
C) rational agitation
D) affective collaboration
E) elaborative perception
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