Situational involvement is a long-term interest in an offering, activity, or decision.
Indicate whether the statement is true or false
Question 2The process of assisting and persuading a prospect to buy a good or service or to act on an idea through the use of person-to-person communication with intermediaries and/or final customers is known as:
a. facsimile.
b. personal selling.
c. placement.
d. publicity.
Question 3All of the following are characteristics of the post-completion phase of a project except _____.
a. confirm that the final project meets the expectations of management or customers
b. reassign project personnel to other positions or other projects
c. restore any used equipment and facilities to their original status
d. conduct a post-implementation meeting to discuss the strengths and weaknesses of the project
e. identify broad budget, personnel, and resource requirements for future projects
Question 4Which of the following heuristics about the relationship between a manufacturer's characteristics and channel design is false?
a. The larger the firm the less flexibility it has because of its internal bureaucracy and the complexity of its product line.
b. The greater the capital available to a manufacturer, the less its dependence on intermediaries for the performance of distribution tasks.
c. Management expertise in distribution increases across time.
d. Manufacturers should sell directly to users if a product is technically complex.
e. More intermediaries are needed in a large market.
Question 5Why would a licensor offer a license to a firm while insisting that it not use the brand name of the licensor?
Question 6A person is extremely prone to motivated reasoning when his or her self-esteem is at stake.
Indicate whether the statement is true or false
Question 7Any form of nonpersonal presentation of ideas, goods, or services by an identified sponsor, with predominant use of mass communication is referred to as:
a. business press.
b. advertising.
c. soliciting.
d. public relations.
Question 8Which of the following is not one of the six phases of a project?
a. Precompletion.
b. Project definition.
c. Preliminary studies.
d. Performance.
e. Post-completion.
Question 9In distribution, economies of scope are needed to overcome:
a. Low unit value.
b. A high degree of standardization.
c. Low technology.
d. Rapid perishability.
e. High bulk or weight.
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