_____________________________
_ offer the company control over how to handle revenue and profits.
Fill in the blank(s) with correct word
Question 2The advertising department of Locder Inc has come up with a new set of advertising campaigns. The advertising manager determines the effectiveness of the new ads before they are broadcast. In this scenario, the advertising manager of Locder Inc is involved in _____.
A) advertising copy testing
B) misleading advertising
C) disposition
D) perceptual mapping
E) white sales
Question 3Which stage of international business negotiations allows the two parties to assess each other's needs and degree of commitment?
a. Implementation
b. The offer
c. Informal meetings
d. Strategy formulations
Question 4Many organizations are attempting to develop new products concurrently rather than sequentially, which not only saves time and money but also allows agreement on major issues early in the process.
a. True
b. False
Indicate whether the statement is true or false
Question 5In general, the more geographically dispersed the market:
a. The shorter the channel structure.
b. The more direct is distribution.
c. The fewer the number of intermediaries that will likely have to be used.
d. The more difficult and expensive is distribution.
e. The more selective is distribution.
Question 6_____________________________
_ carry the greatest level of risk and offer the most control for a company.
Fill in the blank(s) with correct word
Question 7Magnira Inc is trying to promote its cosmetics. It offers discounts to customers who post about its products' benefits in their social media accounts. This enables others to know about the company's products. In this case, customers of Magnira Inc are involved in _____.
A) co-branding
B) disposing
C) word of mouth
D) brand extension
E) perceptual mapping
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