Which of the following is NOT a stage of international negotiation?
a. The offer
b. Consortium
c. Strategy formulation
d. Implementation
Question 2Organizations should not use process mapping to redesign or reengineer processes.
a. True
b. False
Indicate whether the statement is true or false
Question 3The usual operational measure of market size is:
a. The number of buying units (consumer or industrial).
b. The dollar sales in the market.
c. The geographical extent of the market.
d. The density of the buying units.
e. The design of heterogeneity in the market.
Question 4The company can develop its own subsidiary, referred to as ____________________, which represents a costly proposition.
Fill in the blank(s) with correct word
Question 5Which of the following statements is true of marketing communication?
A) Word of mouth spreads fastest through traditional print media.
B) Word of mouth is marketer-controlled.
C) Word of mouth seems less credible to consumers than messages directly controlled by marketers.
D) Sales promotions include premiums, contests, sweepstakes, free samples, coupons, and rebates.
E) A perceptual map measures consumers' physiological and neurological responses to marketing communications.
Question 6_____ are generalizations about any given group, both positive and negative.
a. Taboos
b. Norms
c. Stereotypes
d. Mores
Question 7When a process crosses functional boundaries, there is a risk that no one actually owns or takes responsibility for the entire process.
a. True
b. False
Indicate whether the statement is true or false
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