Seminar missions follow a hard-sell approach.
Indicate whether the statement is true or false
Question 2The longest path (in time) through a PERT network is the critical path.
a. True
b. False
Indicate whether the statement is true or false
Question 3The specific kind of distribution tasks required are mainly a function of:
a. The length of the channel.
b. The distribution objective.
c. The selectively of distribution.
d. The kinds of channel members used.
e. The product mix.
Question 4In Singapore and Korea, average hourly costs are about _________________________ and _________________________, respectively; considering the high productivity of these countries' highly educated workforce, Singapore and Korea may be attractive labor markets for skilled manufacturing work.
Fill in the blank(s) with correct word
Question 5Anne wants to purchase a new computer. She decides to go on a vacation before making the purchase. In this case, her vacation provides her with the _____ to learn as much as possible about purchasing the computer.
A) attention
B) perception
C) motivation
D) exposure
E) opportunity
Question 6Database marketing allows the creation of an individual relationship with each customer or prospect.
Indicate whether the statement is true or false
Question 7In a CPM or PERT project, a network is a graphical representation that shows how each individual activity relates in time and sequence to all other activities.
a. True
b. False
Indicate whether the statement is true or false
Question 8The channel manager's specification of distribution tasks is:
a. Situationally dependent.
b. Generalizable across most situations.
c. One of choosing from among the eight basic marketing functions.
d. Based mainly on what the existing channel members want.
e. The first phase of channel design.
Question 9Moving manufacturing to Mexico would further lower labor costs to less than _________________________ per hour.
Fill in the blank(s) with correct word
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