The syncoptor needs to study receiver characteristics before encoding a message in order to achieve ...

The syncoptor needs to study receiver characteristics before encoding a message in order to achieve maximum impact.
 
 Indicate whether the statement is true or false

Question 2

A/An _____ is defined as the cost of the next best alternative.
 a. operating cost
 b. purchase price
 c. net present value
  d. usage cost
 e. opportunity cost

Question 3

When a channel manager undertakes channel design, what distribution decision already should have been made?
 a. How the changes will be evaluated
  b. The role of distribution in new product strategy
  c. The role of distribution in the firm's overall objectives and strategies
  d. How the new design will be implemented
  e. The role of distribution in the promotion strategy

Question 4

Which of the following is considered to more of a short-term strategic alliance?
 a. Franchising c. Consortia
  b. Joint Ventures d. Manufacturing alliances

Question 5

Disposable cameras were unsuccessful when they were launched in the market. Consumers doubted whether they could take good pictures. When disposable cameras were repositioned for those who forgot their camera on vacation or for those who do not want to ruin their expensive camera on the beach or slopes, sales increased. This could be best thought of as a successful example of marketers understanding:
 A) how consumers dispose of cameras.
  B) why consumers acquire cameras.
  C) media marketing techniques.
  D) the limits of disposable optical engineering.
  E) the information search process.

Question 6

The connector for the message between sender and receiver in communication is known as the pipeline.
 
 Indicate whether the statement is true or false

Question 7

_____ include(s) all costs incurred when a product, service, or capital equipment reaches the end of its useful life, net of amounts received from the sale of remaining product or the equipment (salvage value).
 a. Net present value costs
  b. Usage costs
 c. Purchase price
 d. End-of-life costs
 e. Opportunity costs

Question 8

Using channel design __________ should be uppermost in the channel manager's thinking.
 a. to accommodate changes in channel variables
  b. as a means for gaining differential advantage
  c. to reduce channel costs
  d. to increase the intensity of distribution
  e. to increase profits