The perspective used by producers and manufacturers with respect to channel design is one of a firm ...

The perspective used by producers and manufacturers with respect to channel design is one of a firm looking:
 a. Down the channel toward the market.
  b. Up the channel away from the market.
  c. Both down and up the channel.
  d. Toward and away from the market.
  e. At changes in the environment.

Question 2

Which international marketing strategy carries the greatest level of risk?
 a. Joint ventures c. Branch offices
  b. Wholly-owned subsidiaries d. Licensing

Question 3

Linda runs a small caf. At the end of the day, she recycles all paper and plastic. In the context of consumer behavior, this is an example of _____.
 A) preattentive processing
  B) purchase behavior
  C) zapping
  D) disposition behavior
  E) zipping

Question 4

Countervailing duties are associated with which of the following?
 a. Price negotiations
  b. Leasing
  c. Dumping
  d. Factoring

Question 5

In TCO, _____ is the amount paid to the supplier for the product, service, or capital equipment.
 a. acquisition cost
  b. usage cost
 c. end-of-life cost
  d. purchase price
 e. opportunity cost

Question 6

In marketing channels, the term reengineering refers to:
 a. A change in an intermediary's product assortment.
  b. Appointment of a new channel manager.
  c. Modification of an existing channel.
  d. Selecting new intermediaries to replace current ones.
  e. Completely redesigning the marketing mix and selecting new channel managers.

Question 7

Which of the following is an advantage of wholly-owned subsidiaries?
 a. They do not require market expertise.
  b. They do not require a long-term commitment.
  c. They create only minimal risk for the company.
  d. They provide the company with control over operations.