_____ pricing is set regardless of the buyer or may be based on average unit costs of fixed, variable, or export-related costs.
a. Dual
b. Export variable
c. Standard worldwide
d. Market-differentiated
Question 2In a/an _____ market structure, there exist identical products with minimal barriers for new suppliers to enter the market, and price is solely a function of the forces of supply and demand.
a. monopolistic
b. oligopolistic
c. communistic
d. perfect competition
e. Price is never solely a function of supply and demand, regardless of market structure.
Question 3All of the following are competitive advantages earned in distribution that are not easily copied by competitors except:
a. Superior strategies cannot be developed and implemented quickly.
b. Organizations take a long time to design and build.
c. Talented, capable and dedicated people have to be developed.
d. Understanding of the firm's target market.
e. Development of the organization.
Question 4Which of the countries below has the highest hourly compensation costs for producing workers in manufacturing?
a. Australia c. United States
b. Italy d. Israel
Question 5Personas are part of which stage in the Social Media Marketing Planning Cycle?
A) Target audience
B) Strategies
C) Goals
D) Tune
E) Competitive Intelligence
Question 6Which of the following is not a factor to be considered in determining the price of an exported product?
a. The importance of price in customer decision making.
b. The brand or brand family being considered.
c. The strength of perceived price-quality relationships.
d. Potential reactions to marketing mix manipulation by marketers.
Question 7A _____ is an analytical tool that identifies the primary external forces that are causing prices to either increase or decrease.
a. market analysis
b. total cost analysis
c. cost analysis
d. make-buy analysis
e. target price analysis
Question 8Competitive advantages gained through distribution tend to be:
a. Short-lived.
b. Long-lived.
c. Less costly to develop.
d. Much more difficult to develop than product advantages.
e. Almost always more expensive to develop.
Question 9Outsourcing is typically handled by internal staff.
Indicate whether the statement is true or false
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