Channel strategy should guide channel design so as to help the firm attain:
a. The most efficient channel.
b. The lowest cost channel.
c. Differential advantage.
d. Increased profits.
e. Power over other members of the channel.
Question 2Which entry mode below presents the highest control?
a. Licensing, c. Franchising
b. Indirect exporting d. Wholly-owned subsidiary
Question 3Tuning is:
A) part of the monitoring process.
B) not relevant to a company that has clearly defined KPIs.
C) a way to identify personas.
D) a content cross-utilization strategy.
E) the ongoing process of adjusting a social media marketing plan to ensure its goals are achieved.
Question 4In the cost-plus method of pricing, there is one major drawback that sometimes precludes exports from using it. What is this drawback?
a. The cost of the final price may be so high that the firm's competitiveness is compromised.
b. It is so variable that the actual price cannot be substantiated.
c. There is a high turnover of product resulting in costing fluctuations.
d. Each of the elements has to be examined individually, providing complex structures grids.
Question 5In the _____, pricing is based on the assumption that long-run profitability depends on the market share obtained by the supplier.
a. price volume model
b. market-share model
c. open market model
d. target pricing model
e. market skimming model
Question 6The principal lesson BMW learned from Michael Dell of Dell Computer is:
a. Customers are looking for the lowest price.
b. Highly standardized products sell best.
c. Custom made distribution can attract customers.
d. Customers who need no technical support will buy from BMW.
e. Insecure customers who are afraid to venture into dealerships will buy from BMW.
Question 7Which entry mode below presents the lowest risk?
a. Licensing, c. Franchising
b. Indirect exporting d. Wholly-owned subsidiary
Question 8Free monitoring tools are useful for:
A) calculating customer satisfaction KPI formulas.
B) qualitative measurements.
C) observing what people are saying about a brand.
D) evaluating the effectiveness of social media tactics.
E) measuring branding efforts.
Question 9____ price system differentiates between domestic and export prices.
a. Dual pricing
b. Bilateral pricing
c. Semi-pricing
d. Export secondary methodology
Question 10In the _____, the supplier analyzes the market to find the combination of price per unit and quantity of sales that maximizes its profit on the assumption that (1) lowering the price per unit will result in more units being sold, and (2) greater volume will spread the indirect cost over more units.
a. price volume model
b. sole sourcing model
c. market-share model
d. market skimming model
e. promotional pricing model
Question 11A well-developed marketing channel comprised of the right channel members can create __________ between the manufacturer and channel members.
a. synergy
b. problems
c. a legal partnership
d. unforeseen obstacles
e. conflict
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